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BREAK FREE FROM SELF-SABOTAGE.
FOR MEN WHO ARE TIRED OF STARTING OVER EVERY MONDAY.
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BUILD DISCIPLINE THAT LASTS.
THE FOUNDATION METHOD HELPS YOU ACHIEVE
YOUR GOALS WITHOUT RELYING ON WILLPOWER.
YOU'RE STUCK IN THE SAME CYCLE
You set goals. You make plans. You even start strong.
Then life happens. Stress builds. And old patterns creep back in.
Before you know it, you're right back where you started – frustrated, burnt out, and wondering why you can't just stay consistent.
Here's the truth: It's not about willpower. It's about building the right foundation.
THE FOUNDATION METHOD
When you build from the foundation up, discipline becomes automatic and willpower becomes obsolete.
A proven 3-phase system that transforms how you show up – physically and mentally.
Ready to get started?
PHASE 1: THE FOUNDATION
Strip away what isn't working. Identify your "possible self" – the man who naturally achieves your goals – and define his habits, values, and non-negotiables. Then build from the ground up.
PHASE 2: THE FRAME
Build structure and momentum toward your first goal. Lock-in deservedness (the secret sauce). When identity, values, and deservedness align, discipline becomes automatic.
PHASE 3: THE FINISH
Internalize the method so it sticks. Plan your next goal and move seamlessly into sustained momentum - no more starting over.
BEFORE AND AFTER
BEFORE:
Lacking purpose and clarity. Burnt out and reactive. Stuck in cycles of self-sabotage and procrastination. Relying on willpower that always runs out.
AFTER:
Structured, grounded, and leading with purpose. Achieving goals without the constant battle. Discipline is automatic. Clarity drives action.
FROM STUCK TO STRUCTURED
CHRIS VAN DASSEN
Founder & Coach
–
I spent most of my life stuck in the same patterns, relying on willpower but constantly self-sabotaging. Two failed marriages and a decade of self-improvement taught me lessons – but I was still struggling and wishing for a reliable system.
The breakthrough came when I realized I was trying to change my actions without embodying the kind of man I needed to become. So I stripped away what wasn't working, identified my "possible self" – the man who naturally achieves my goals – and defined his habits, values, and non-negotiables. Then I built from the ground up. Discipline became automatic. And I was no longer forcing habits – they became part of who I am.
Then I built a teachable system to match my carpentry background: Foundation, Frame, and Finish – which is what I use to help men rebuild their identities from the ground up.
I believe better men make a better world, and I'm passionate about helping men transform themselves for the greater good.
WHAT MEN ARE SAYING
"The first time I met Chris, I was a mess – literally crying into my coffee. He helped me rebuild. My whole family's better for it. He's a strategist and big brother rolled into one."
Amar Alkhlil
Vancouver, BC
IS THIS FOR YOU?
✓ Are tired of starting over every time motivation fades
✓ Want to achieve their goals without constant willpower battles
✓ Are ready to build structure, clarity, and accountability
✓ Need a proven system, not another quick fix
The Foundation Method
is for men who:
This is not for
men who:
✗ Want overnight results without any effort
✗ Aren't willing to look in the mirror and do the inner work
✗ Are looking for someone to do it for them
✗ Blame circumstances instead of taking responsibility
GET THE FREE
FOUNDATION BLUEPRINT
Stop chasing willpower. Start building discipline.
Learn the 3-step system to align your habits with the man you're becoming – so discipline and results happen automatically.
✓ Discover why willpower fails and what actually works
✓ Define your "possible self" using the Foundation Method
✓ Get the worksheet to lock in your identity shift today
You'll also get weekly strategies to build discipline, eliminate self-sabotage, and achieve your goals – without relying on willpower. Unsubscribe anytime.
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